50 Creative Video Marketing Ideas


Are you ready to kick your video marketing into high gear? If you’re having trouble coming up with good ideas for your marketing campaign, try one of these.

Here are fifty creative video marketing ideas you can try.


  1. Host a video contest and publish the best video. This can generate a lot of fun and buzz while getting you a great cloud-sourced video ad. For a great example of this, see the Gmail video contests.
  2. Do a parody or remix of a popular video. If you can parody a popular video right as it’s taking off, you can often get hundreds of thousands of hits.
  3. Upload a few video testimonials. Having others see how much people love your product or service can have a powerful effect.
  4. Do a how-to video series. People love learning, especially on a specific topic that they’re passionate about.
  5. Demonstrate a product. It can either be your own or someone else’s.
  6. Answer common questions. Do one video per question, or a bunch of questions in one video.
  7. Address common objections to taking action. Find out what excuses people commonly have to not taking action and tackle them head on in a video.
  8. Do an inspirational speech on video.
  9. Subtitle an existing video. If there’s an existing video in your market, one quick way to get a lot of views is to reproduce it with subtitles. Make sure there are no copyright issues before doing this.
  10. Tell a story visually. Use a storyboard to walk them through a story that has a lesson in the end.
  11. Do a stop motion graphic. These are very difficult to create, but have a tendency to go viral when they’re done well.
  12. Hire a professional voiceover from Fiverr. If you have just the visuals and don’t want to use your personal voice, get someone from Fiverr to do the voiceover for just $5.
  13. Get someone else on camera to teach. Have someone well known in your industry teach on camera.
  14. Create a slideshow video. Use a slideshow from PowerPoint to create a video. Narrate each slide to walk people through the slides.
  15. Guide someone through an experience. For example, a guided meditation or a guided writing exercise.
  16. Do a membership that ships a video every month.
  17. Use video on your sales page and squeeze page. You can often get higher conversions through video landing pages than any other kind of landing page.
  18. Show the behind the scenes of your business. People love seeing the nitty gritty of how things are done.
  19. Let them get to know your team. Introduce other people in the office on vide.
  20. Do a publicity stunt. Do something gutsy in public and film it.
  21. Piggyback off a popular current topic. For example, do an election video during the elections.
  22. Do a screencast. Record your screen while demonstrating something.
  23. Tell a story from your life about your topic.
  24. Share a random thought or rant. Don’t edit the video.
  25. Say something controversial or take an uncommon stance
  26. Do a timelapse video. Setup a video camera and let it film for a long time, then condense it all into a few minutes.
  27. Prove or disprove a myth.
  28. Pose a puzzle or question. Then answer the question in a later video. This gets a lot of people involved and also gives you the chance to provide content later.
  29. Show and tell your tools. For example, if you’re teaching how to fish, do a video specifically on all the different kinds of rods, reels and baits.
  30. Talk about a mistake you saw someone make. Dissect it and show them how to avoid that mistake for themselves.
  31. Do a public poll and film it. Go into public and ask people their opinions on a certain topic. Post it to show what popular opinion is in a certain field.
  32. Ask employees of distributors questions. For example, if you have a fishing site, call up the fishing rod manufacturer and ask them questions about the rods.
  33. Host an in person competition and put that on video. For example, have a fishing contest, interview the winner and put the whole thing on video.
  34. Issue a challenge and ask people to submit videos. For example, challenge your audience to catch a certain sized fish using only a certain bait. Whoever can show video proof wins a prize.
  35. Give advice to yourself from when you first started. Film a video as if you were talking to a past self, then publish that video.
  36. Explain the theory behind something. Instead of just teaching how to, share the why.
  37. Talk about the emotional difficulties they’ll face on their journey.
  38. Do something ridiculous on video. Make it funny or just plain outrageous.
  39. Post a video response. If your response is good, it might get picked up in the “related videos” tab and get a lot of views.
  40. Explain the laws around your field.
  41. Cover an event. For example, a live seminar, conference or trade show.
  42. Have people hold up index cards with statements. You’ll need at least a dozen to make a good video.
  43. Video log your entire day. Then speed it up and show people what your day is like.
  44. Impersonate someone. For example, if you’re a piano player, try dressing up like Lady Gaga for a song.
  45. Unbox a product. Unpack a new product while explaining exactly what makes it special.
  46. Do a hidden camera video of something. For example, go behind the curtains at a concert and show people what that’s really like.
  47. Introduce yourself to your audience. Tell them who you are and what you care about.
  48. Make a list video. For example, 25 tips on how to do X.
  49. Co-ordinate with other successful video producers. Publish the video to both of your lists to get more reach.
  50. Use TubeMogul to distribute your video to dozens of video sites at the same time.

There you have it. Fifty video marketing ideas you can use to take your video marketing to the next level. With this list, coming up with good ideas for videos should never be an issue again.

Michael Rockwell