Video Content Marketing: Cheap and Easy Ways to Get Started

Video Content Marketing: Cheap and Easy Ways to Get Started

Video Marketing

Make Video Part of Your Content Marketing Strategy

Don’t practice random acts of video. As with all your content, your video should fit within your content marketing strategy. That means each video should have a clear objective in mind, a plan for amplification, and a way to measure success. Keep the basic questions of any content creation in mind:

Who is this for?
Why should they watch it (what’s in it for them)?
How will they find it?
What do I want them to do after they watch it?

Make sure you answer all four questions before you start planning your video content. Once you have your strategy nailed down, you can use these techniques to start creating video without busting your budget.

Sep 18, 2017
Why Personal Branding Must Be Your First Focus

Why Personal Branding Must Be Your First Focus

Marketing 101

Why Personal Branding Must Be Your First Focus

In today’s competitive business environment, it may seem nearly impossible to stand out. But many people have managed to step out of the shadows by opting for a strategy primarily used by businesses themselves — branding.

Personal branding is the key to giving yourself an advantage both in your current job and when you search for a new one.

Your personal brand is something that follows you around whether you want it to or not. It’s something that exists even if you don’t bother to cultivate it. From job to job, the way you present yourself professionally matters, and it is instrumental in establishing yourself as a valuable leader.

Jul 13, 2017
Six Toxic Beliefs That Will Ruin Your Career | HuffPost

Six Toxic Beliefs That Will Ruin Your Career | HuffPost

Eclectic

There is nothing wrong with making a mistake. It’s what you say to yourself after you mess up that matters. Your self-talk (the thoughts you have about your feelings) can either magnify the negativity or help you turn that misstep into something productive.

Negative self-talk is unrealistic, unnecessary, and self-defeating. It sends you into a downward emotional spiral that is difficult to pull out of.

Jul 13, 2017
Google’s People + AI Research Initiative Sets Out to Solve Artificial Stupidity

Google’s People + AI Research Initiative Sets Out to Solve Artificial Stupidity

Eclectic

By now most of us have learned first-hand that human-AI relations need some work. Amazon’s Alexa personal assistant is plugged into one of the world’s largest online stores and can pull information from Wikipedia. But can it help you when you yell out what in the moment feels like a simple request to play that summer banger you just heard, starting at the catchy chorus? “I’m sorry, I don’t understand the question.

Jul 10, 2017
Video Marketing Essentials

Video Marketing Essentials

Video Essentials

Video marketing is a highly effective strategy for achieving a variety of your business goals online. It also happens to be one of the ones that many marketers hesitate to use, simply because they don’t know the ins and outs of making and promoting video on the web. So, why should you care? Why should you make sure that video is part of your marketing tactics?

Mar 23, 2017