Why Personal Branding Must Be Your First Focus
In today’s competitive business environment, it may seem nearly impossible to stand out. But many people have managed to step out of the shadows by opting for a strategy primarily used by businesses themselves — branding.
Personal branding is the key to giving yourself an advantage both in your current job and when you search for a new one.
Your personal brand is something that follows you around whether you want it to or not. It’s something that exists even if you don’t bother to cultivate it. From job to job, the way you present yourself professionally matters, and it is instrumental in establishing yourself as a valuable leader.
Grow Your List and Sell Your Products with Content that Coverts
You know that content is the foundation of your business. You use it to drive traffic. You use content to engage your audience and to learn about their wants, needs, and goals. Content is used to build a brand, to establish authority and a number of other goals. One of the primary goals for your content is to convert. You convert prospects to leads and leads to customers. This report focuses on 9 tactics to help you do just that. Let’s get started.
A Solopreneur’s Guide to Business Branding
Branding is one of the most important aspects of building a successful business. Yet few solopreneurs, that is, sole proprietors who have started their own business, ever sit down to think carefully about their branding strategy.
There are many reasons why large multi-national corporations have teams of people dedicated to managing branding. They know exactly the types of strategies and tactics to build global brands like Coca-Cola, McDonald’s and more.
Fortunately, branding isn’t just for the big boys any more. Small business owners can brand their business effectively as well once they know how. Let’s look in the first chapter at exactly what branding is and how it can help your business.
Why Social Media Traffic Matters
Marketers can be pretty divided when it comes to the value of social media. Some people try it but don’t really have the right strategy. Others have an okay strategy but don’t have the follow through.
The main problem comes with people are looking for a magical strategy that will bring them tons of traffic with little to no work. Or when they see social media as a popularity contest.
Success with social media isn’t about how popular you “look” and it does take work!
However, it’s a lot easier than you think to get traffic whenever you want… if you do it the right way.
Blogs can seem old-fashioned in today’s fast-paced online world. These days, we have social media and other online distractions that seemingly take away from the appeal blogs used to have. But, that’s the wrong kind of mindset to have… forget about blogs and you’ll be leaving a lot of money on the table. Blogs can be even more successful than ever these days; you just have to approach them in the right way.
Whether you are blogging for fun or profit, you want and need readers to survive. The more people that read and share your blog posts, the more frequently search engines index your site, and more people discover your site. This leads to more followers, and a wonderful cycle of search engine love and consistent traffic rewards you.
But in many cases, bloggers shoot themselves in the feet by making correctable errors when publishing blog posts and marketing their sites. You will never achieve blogging success, both financial and personal, if you don’t avoid these Top 10 Blogging mistakes at all costs.
We’ve all heard the saying, “content is king”. Although content is constantly evolving, and now comes in many mediums (text, video, images etc.) we all turn to content when we head online.
Whether we’re looking to buy something, we want to be entertained, or we need some inspiration, good content will help us out!
As an online marketer, your business will start with a good content strategy. And at the core of that content comes the research.
You create a website to share your knowledge and experience. You develop great content for it. Traffic trickles in but you expected a lot more. Where are all the people and why aren’t they coming to the site? Don’t be discouraged. You just entered a new stage of your business development. It’s time to direct and drive traffic to your site. However, you don’t want just any traffic. You want targeted traffic.
What is targeted traffic? Targeted traffic is the portion of traffic that is a part of your target market and arrives at your site due to marketing strategies and offers crafted specifically to grab their attention. These pre-qualified visitors can turn into leads, which can turn into buyers, then become repeat buyers, and ultimately turn into loyal custome
Learning to create compelling online content is an important way you’ll get to profitability faster when marketing your business online.
It doesn’t matter if you have an online business or a bricks and mortar business, marketing online requires a lot of awesome content at all times.
Blog posts are great, and probably the most common form of content that businesses use to reach out to their customers and build trust before making a sale. However, you shouldn’t stop there. Other types of content can really help to build your brand and, eventually your business.
Sound daunting? It doesn’t need to be. It might help you to learn about the different types of content available to you…
SEM Rush is a competitive intelligence tool that provides data on keywords, competitors and ads for both organic and paid traffic. It has both a paid side and a free side. Here’s how to use SEM Rush to research keywords and ads. Step 1