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How many times have you unsubscribed from an email list? How many emails do you get every day that you just don’t read? The web is full of bad email marketing. In fact, it’s almost rare to see email marketing that’s truly impressive.
When done right, email marketing can help you build a relationship with your clients, create trust, make repeat sales and build a powerful following. Unfortunately, marketers often make many mistakes that end up costing them dearly.
These are ten of the most common email marketing mistakes people make. These mistakes can sow distrust, stop people from reading and damage both your brand and your sales.