Make Video Part of Your Content Marketing Strategy
Don’t practice random acts of video. As with all your content, your video should fit within your content marketing strategy. That means each video should have a clear objective in mind, a plan for amplification, and a way to measure success. Keep the basic questions of any content creation in mind:
Who is this for?
Why should they watch it (what’s in it for them)?
How will they find it?
What do I want them to do after they watch it?
Make sure you answer all four questions before you start planning your video content. Once you have your strategy nailed down, you can use these techniques to start creating video without busting your budget.