Video Content Marketing: Cheap and Easy Ways to Get Started

Video Content Marketing: Cheap and Easy Ways to Get Started

Make Video Part of Your Content Marketing Strategy

Don’t practice random acts of video. As with all your content, your video should fit within your content marketing strategy. That means each video should have a clear objective in mind, a plan for amplification, and a way to measure success. Keep the basic questions of any content creation in mind:

Who is this for?
Why should they watch it (what’s in it for them)?
How will they find it?
What do I want them to do after they watch it?

Make sure you answer all four questions before you start planning your video content. Once you have your strategy nailed down, you can use these techniques to start creating video without busting your budget.

*The Benefits of Video Marketing*

*The Benefits of Video Marketing*

The Benefits of Video Marketing You may feel that talking about the benefits of video marketing is talking about a “given” – we all know that adding any extra medium to get your message out is good. Right? However, it’s not until we take a look at…

*Setting Up Your YouTube Account*

*Setting Up Your YouTube Account*

Setting Up Your Account   Before you can upload any YouTube videos, you’ll first need to setup your own account. Having your personal account will allow you to save favorite videos, compile playlists, like or dislike videos and of course upload your own videos....
* How to Upload and Customize a Video*

* How to Upload and Customize a Video*

How to Upload and Customize a Video   You’ve put a lot of time into shooting great video and editing it into a masterpiece. Now how do you actually get it online, on YouTube? How do you make sure your video’s settings, such as whether or not people can...
* How to Use YouTube’s Video Editor*

* How to Use YouTube’s Video Editor*

How to Use YouTube’s Video Editor If you don’t want to learn or pay for an expensive video editing program, you can do quite a bit of editing with YouTube’s built in editor. While it doesn’t have fancy effects or advanced video editing...
* How to Turn a Slide Show Into a Video*

* How to Turn a Slide Show Into a Video*

How to Turn a Slide Show Into a Video   If you have a winning slideshow and want to turn it into a video, how do you do it? Unfortunately, PowerPoint doesn’t inherently have an “export to video” feature. However, using PowerPoint’s built in...
* How to Create Exciting On Screen Presentations*

* How to Create Exciting On Screen Presentations*

  Using on-screen presentations to teach a class or record a product can be an incredibly powerful way to get your message across. However, if you want your presentations to capture people’s attentions, you need to pay attention to a few things. Well organized...
* Google+ Hangouts*

* Google+ Hangouts*

Google+ Hangouts   Google+ Hangouts is one of the newest video conferencing platforms on the internet. The big difference between Google+ Hangouts and other video chat platforms is simple: Google+ is completely free. Making video conferencing completely free opens up...

*50 Creative Video Marketing Ideas*

50 Creative Video Marketing Ideas   Are you ready to kick your video marketing into high gear? If you’re having trouble coming up with good ideas for your marketing campaign, try one of these. Here are fifty creative video marketing ideas you can try.   Host a...