Email Marketing Basic’s

“Cheat Sheet”








Learn the FACTS and BENEFITS of Leveraging Email Marketing in Your Business!

Email Marketing FACTS & BENEFITS:


  • According to an Econsultancy survey done in early 2011, 72% of respondents answered that Return-on-Investment (ROI) of their email marketing campaigns is excellent.
  • In January 2011, eMarketer reported that 63% of respondents would like to increase spending on email marketing in 2011 and 29% of respondents are going to keep spending the same amount.
  • According to a Digital Marketing Outlook survey, 70% of brand marketers planned to make investments in email marketing in 2011.
  • Approximately 85% of email marketers plan to integrate email with other marketing methods such as mobile marketing and social media to get even better results.
  • Researchers anticipate that email ad spending will jump to $677 million in 2011. It was $492 million in 2008.
  • Studies show that email marketing campaigns generate for approximately 22% of total revenue on average.
  • Email marketing accounted for 5.1% of digital spending in 2010 – totaling $1.4 billion in sales.
  • U.S. Internet users engage with an average of 12 brands via Email, compared to an average of 9 brands via Facebook and approximately 8 brands via Twitter according to Exact Target
  • E- Consultancy reported in 2010 that 42% of consumers said the best way to receive ads for sales and specials is via email.
  • Email marketing generated an ROI of $43.62 for every dollar spent on it in 2009 according to the Direct Marketing Association.
  • By combining your database of customers with email marketing you can easily take your business to levels you’ve only imagined
  • Email marketing is affordable and generates sales faster than most traditional forms of advertising.
  • No matter where you are in the world (for the most part), you can send out an email to anyone no matter where they are.
  • Email marketing can be easily integrated with social media networks like Facebook, Twitter and YouTube.
  • Email auto responders allow you to automate your email process as well as reach your entire bulk list with the click of a mouse.
  • Most email auto responders pass the spam checks and give you a high deliver ability rate.
  • It is easy to track email campaign results by using the tracking features within the email Autoresponder system. Email open rates and click-thrus can be seen directly within these tools.
  • Email marketing is a “permission-based” type of marketing. Your subscribers opt-in to receive your messages and they also have the option to opt-out whenever they want. This way, you can assure that only those who want your emails are receiving them.
  • Email makes it easier to communicate with your customers and prospects, which help you, get repeat traffic to your website and offers.
  • Email saves you money by allowing you to market without spending money on paper, print, and postage.
  • Emails can be easily personalized to greet every person who receives your email by their name, which creates a bond between you and the customer or prospect.
  • Referrals are easier with email marketing as your loyal customers are likely to forward any emails that they like to their friends and family members. This will bring you new customers on auto-pilot.
  • Emails that deliver quality value and content to your list helps build customer relationships, trust and loyalty. It keeps your company at the top of their minds when they are ready to buy.
  • Email marketing technology allows you to send targeted email, customized to the needs and characteristics of your subscribers. And you get a lot of useful statistics back after each email goes out. For example, you can see which (and how many) people clicked on each link in an email, revealing subscriber interests which can be addressed in future emails.
  • Email can also help all your other sales and marketing efforts, for example you could alert people about an event in your store or even warn them about a catalogue in the post.
  • Email is ideal for driving online revenue as well as managing loyalty programs.


Email Marketing “Getting Started” Checklist


Ready to venture into Email Marketing?

  • Scope out your competition to see if they are using email marketing campaigns in their business.
  • Don’t ever fall behind what others in you sector are doing.
  • Keep tabs on your competition and then compete for online prominence.
  • Check out their website to see if they have an email opt-in form or some type of loyalty club set-up.

       Decide what goals you want your emails to accomplish. How do you want your audience to benefit from your emails? How do you want your business to benefit from your emails?

       Setup a professional Autoresponder account. There are several Autoresponder systems available on the market: Aweber, iContact, Constant Contact, and GetResponse – just to name a few. You can also get the professional help of a email marketing consultant to help you select and setup your account.

       Decide what to give away in exchange for email addresses on your website.

       Add the Autoresponder code to your website.

       Decide on a method to collect email addresses from customers while they’re at your establishment.

       Create a follow-up pre-written email messages to automatically go out to people who join your list. This will help you establish a bond with your new subscribers.

       Make people aware of your email marketing campaign. Make sure you prompt people to join your email list in all of your marketing materials including all of your social media sites.

       Get your employees involved in your email marketing campaigns.

Make sure they are asking your customers to join your email list.

       Keep up with your email campaign – don’t let your list grow cold! Don’t spam them… make sure you are giving them good information that they would enjoy and find useful. Only send promotional emails 5-10% of the time.

       Track your progress. Be sure to view the analytics of your email campaigns to see how many “opens,” “click-through’s”and“ forwards” you are getting.

  • Analyze your results.
  • Focus on your most successful efforts.
  • Identify the promotions and content that are most successful and build on them.
  • When you can prove that an initiative isn’t working, stop it and try something else.


Michael Rockwell