How to Get Subscribers and entice them to Opt-in
It’s one thing to get a handle on your home-based, online business: It’s a whole different ball game when you realize it’s time to start driving traffic to your sites and getting real, live subscribers to opt-in.
Exactly how do you do that?
This report will help you lay the foundations, by covering two vital areas:
- How to get them to sign up and join your subscriber list
- Why they should want to
Let’s start with your potential subscriber…
Who Are They?
Getting people to part with personal information and commit to receiving your emails means they’ll need an incentive to do so. And that incentive is always going to be what you can do for them — right now.
- What benefits can signing up for your list bring your potential subscriber?
- What single number one benefit will be his/her over-riding reason for signing up?
You’re probably realizing, right about now, that:
- Your potential subscriber needs to know who you are
- You need to know who she or he is!
Only by understanding their fears, obstacles, challenges, goals and dreams can you make sure you provide what he or she needs. Do that, place yourself in their path and it won’t matter that you aren’t yet a “big name”.
Inspiring opt-ins is all about letting your potencial subscribers know you have what will help them reach her goals.
So who are they? Can you write a profile, and have at least 89% of your future subscribers turn out to fit most of the main details?
There’s a quick way to find your subscriber. Ask yourself these simple questions:
- Who do you chat to on your social networks?
- What questions do you get asked most (online and in everyday life)?
- What do you always end up helping people with?
- Do you like doing that… or does it make you feel tired and irritated?
- What do you want to help people with? What do you think you can provide that no one else can?
- Do you know your top three strengths? Weaknesses?
- Do you know what your USP (unique selling position) is — and if it fits with the people you’re targeting for your new list?
- Are your goals strongly aligned to your potential subscriber’s success?
You may have heard people talk about “finding your passion”. You’ve probably identified yours and have been able to answer most of the above questions readily… but even if you know your USP (Unique Selling Position), there’s still one more step you may need to take, in order to find your paying market: Ask.
Ask the people you’re targeting (on your private mastermind groups, interest forums and social networks) what they’re missing and what they need. Ask them what their favorite niche products are. Then ask them why.
Then, while you’re waiting for them to answer, search for questions and especially complaints in your niche’s forums and social networks, as well as your poll respondents’ answers, for “clues” as to their most compelling need.
When their responses are in (and don’t be disappointed if only a small percentage answer — that’s normal) fill out this simple chart to double-check your assumptions:
My Unique Subscriber
||Age:||Level of Education:|
||Marital Status:||Number of Children:|
|Children’s age range:
Niche (s)he belongs to:
How much she spends on a product, on average:Activities:
When you’ve completed this little exercise, look up your online competitors by URL in Quantcast and Alexa, and study the demographics you’ll find provided. Do your competitors’ demographics match the profile you’ve just filled out?
If not, it may mean you either don’t know your customer as well as you thought you did… or that you’ve misidentified your main competitors. Decide which reason is most likely true for you. Then, if you need to, go back to your social networks and forums, and ask a few more questions to cross-check what you’ve discovered. (Don’t skip this stage — it may not seem related to a high, opt-in response but it’s actually the core key!)
Study sites like Amazon and Magazines.com, to see if there’s a paying market for your product or services — people who will spend cold, hard cash. (If there’s a hard-copy book or magazine for your topic or keyword, it’s a paying niche.)
Think about what you have to offer, and where you want your business to be, this time next year. Three years from now? Five?
If you haven’t already done so, brainstorm a year’s worth of offerings for that subscriber.
Now we’re ready to start signing them up!
But hang on a moment — have you got your Autoresponder set up? If not, here’s a very quick tip: Use AWeber — it’s the industry standard and it has all the features you’ll later discover you need (like its ability to grow with your business and subscriber base, and tracking systems and metrics tailor-made for online entrepreneurs).
If you absolutely must go with a free alternative, try MailChimp. You can now store up to 1,000 subscribers and send up to 6,000 emails a month for free. And with their “Social Pro” feature, you can instantly see your subscribers’ publicly-available social data (including profile photos, so you can put faces to those names).
Just be aware that MailChimp is not friendly to any sort of affiliate marketing, and their tracking abilities aren’t even a patch on Aweber’s. But if your work involves graphics in any way, it may be your ideal choice, since it is heavily graphics-and-HTML friendly (and Aweber is not).
Your third alternative would be to use the Autoresponder provided with Shopping Carts such as WAHMcart. One advantage WAHMcart offers (besides being highly tailored to work at home entrepreneurs): It allows you to provide coupons for subscribers to use with your offers — something you’ll appreciate with your email campaigns, further down the road.
And if handling Autoresponders makes you break out into a cold sweat, WAHMcart also will provide you with a list of WAHMcart-trained Virtual Assistants to whom you can outsource all your Autoresponder needs.
Your Biggest Opt-In Incentive
You’ll be glad to know that you don’t have to re-invent the wheel! Here are three proven, simple incentives to inspire subscribers to join your mailing list.
- Free report
- Free audio or video file (showing people how to do a task that’s too confusing using only written instructions can be a powerful incentive)
- Free e-Course
Now, we all know the web is flooded with free report after free report. Video files are becoming more commonplace too, and free eCourses are a dime a dozen. They do work… but how do you make your offering stand out?
The content you provide is something you’ll have to decide for yourself. (If you’ve followed the research plan previously laid out, that will help. This is what will provide the “secret sauce”.)
So let’s assume you’ve decided that a free report would be best for your business model, and that it’s going to stand out because you have:
- A business plan and sales funnel, so you know how it fits into your overall “jigsaw puzzle”; how you want your gift to position you with your subscriber and where you want it to take her
- Unique, original content designed to not just please… but excite! (Your subscriber should be left breathless, telling herself: “This is the real deal!”)
Even assuming you’ve done everything so correctly that your business and freebie could serve as a Poster Child for content creation… that still may not be enough to make your readers opt in. You’re going to love this next part, however… because what you need to make that opt-in incentive irresistible is to simplify your process.
The biggest mistake people make at this all-important stage is trying too hard. They get too complicated and end up spinning their wheels with half-created websites, half-created product, disjointed email Autoresponder sequences and a head full of confusion.
This is all you need to do to make your opt-ins painless:
1. Create a landing page (a simple, one-page website or “squeeze page”). Forget the blogs and multi-page websites. Sure, they’re important… but not at this stage.
Keep the landing page simple. Focus only on one thing — the big
benefit your subscriber will reap from claiming your free subscription gift.
Remove all distractions from your message — no other links or tabs; no tangents or unnecessary “persuasion”.
- Keep your tone in the landing page conversational.
- No exclamation marks; no words, phrases or sub heads in ALL-CAPS
- Use sub-heads and bullets to break up your text and make your page easy to read. (Fact: internet surfers scan, not read. They’re looking for words or phrases that catch their eye.)
- Graphics are great — but only if they support your message or branding
Throw out everything in your landing page that doesn’t directly relate to:
- your subscriber’s problem
- your opt-in gift’s benefits
- your subscriber’s problem
- Provide an actual, opt-in box (contact form) driving them to your Autoresponder to sign up and receive your gift. Keep it simple — first name and valid email address are all you need, right now.
Don’t make the mistake of writing a long sales letter: For best results, try to keep your landing page to one page in length, with the opt-in box visible on the right-hand side or underneath the text, if the latter is really short. You can find free templates for one-page landing pages everywhere on the net — including WordPress landing pages.
Create a simple “Thank You” page that congratulates your subscriber on her wise choice (I.E. reassures her she did the right thing) and tells her how to download her free product.
For branding, include the same visual elements on your Thank You page as in your landing page:
- Your photo
- Your logo or header
- Your landing page template layout and color scheme
You can either provide the download link right on the “Thank You” page and keep it really simple… or send your subscriber to check her email, if you’re doing a double opt-in via your Autoresponder.
(You may not even need a “thank you” page, if your Autoresponder provides one.)
If you’ve decided on the double opt-in, you’ll also need an opt-in confirmation page (usually provided by your autoresponder) which will either give her the download link or send her to a separate download page (which you’ll have to create).
Make sure your download page also includes
a surprise bonus — one that will make you stand out from your competitors.
IMPORTANT: If you decide to include more than one surprise bonus, resist the temptation to include every freebie Resale or PLR product in your archives.
Remember… it’s better to include only one or two eye-popping, highly needed items than 10 hit-and-miss, miscellaneous offerings your subscriber “might” need. (You don’t want to look like an online “bargain basement”!)
And here is the really important key to keeping that momentum going…
Make sure your Autoresponder is populated with a good, strong email series, so that you will immediately stay in touch with your subscriber and not be forgotten. Provide really strong information, tips, mini-tutorials and valuable resource links in these emails, in between further sales funnel offers.
Your final basic ingredient? Ensure that your email Subject Lines continue to prove irresistible — make them all about her and she’ll be much more motivated to open each email.
Build and support your subscriber relationship in other ways; with promotion, social networking and article marketing, just for starters.
Now you have the surprisingly simple basics of attracting highly targeted subscribers and getting them to sign up for your list — the doorway to your solid success!
What to do next? Click and
Download “Hot Response Emails”
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How to make lemonade from lemons – learn to mine your unsubscribe data for valuable tracking information.
Why you should have multiple lists – and how to use a graduated list system to keep your customers moving through your sales funnel.
9 promotional methods you can use to grow your list – including powerful strategies that won’t cost you a dime.
6 things guaranteed to get your email tossed in the spam folder – getting marked as a spammer can be a reputation killer, so you want to avoid these tactics!
You’ll also quickly learn the power of a great call to action, and how to compel your reader to take action with a few simple strategies, including…
How to time your messages for maximum effectiveness – get this wrong and you’ll look like a rank amateur!
How to tap into your readers emotions to provide exactly the information she needs and wants.
How to make your message one of urgent importance to your reader, no matter what else is going on in her life.
And if you don’t yet have a list, you’ll save yourself untold amounts of money and wasted time by setting your list up the right way from the beginning. Either way, you need this report. It’s helped me grow my business, and I know it will help you, too.
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To your success