A Solopreneur’s Guide to Business Branding
Branding is one of the most important aspects of building a successful business. Yet few solopreneurs, that is, sole proprietors who have started their own business, ever sit down to think carefully about their branding strategy.
There are many reasons why large multi-national corporations have teams of people dedicated to managing branding. They know exactly the types of strategies and tactics to build global brands like Coca-Cola, McDonald’s and more.
Fortunately, branding isn’t just for the big boys any more. Small business owners can brand their business effectively as well once they know how. Let’s look in the first chapter at exactly what branding is and how it can help your business.
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