How to Get Massive Traffic – The Social Way
Introduction: Why Social Media Traffic Matters
Marketers can be pretty divided when it comes to the value of social media. Some people try it but don’t really have the right strategy. Others have an okay strategy but don’t have the follow through.
The main problem comes with people are looking for a magical strategy that will bring them tons of traffic with little to no work. Or when they see social media as a popularity contest.
Success with social media isn’t about how popular you “look” and it does take work!
However, it’s a lot easier than you think to get traffic whenever you want… if you do it the right way.
Social media is fascinating because it can be used wastefully. It is a social space where people share pictures of their breakfast, after all. It’s a place where people share their ups and downs. Their boring days and their drama filled days. It’s very easy to lose yourself in social media for an entire day with nothing to show for it. That’s part of the reason why some business people suggest that social media “doesn’t work.” We’ll talk about that more in depth in the next section.
Stop thinking about social media as a place to waste time. Instead, think about its possibilities. You want traffic. Facebook, Twitter, Pinterest, and LinkedIn have a ton of traffic. People from all walks of life and interests visit those sites religiously. Sometimes for pleasure, sometimes to solve a problem or find something they want. Sometimes they use it to keep track of the sites and business they already know and love (this is powerful).
Your job is to tap into the traffic that already exists and funnel it to your own site. You want to build a great relationship with people who will be interested in your product or service. There are many businesses using social media the right way and many using it the wrong way.
This guide will show you how to do it the right way. You don’t have to spend a ton of money (or any money, really) on driving traffic to your website. You can use the traffic that already exists. Push aside the other social media strategies you may have tried in the past – it’s time for a streamlined strategy that works.
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