*Social Media Traffic*
How to Get Massive Traffic – The Social Way
Introduction: Why Social Media Traffic Matters
Marketers can be pretty divided when it comes to the value of social media. Some people try it but don’t really have the right strategy. Others have an okay strategy but don’t have the follow through.
The main problem comes with people are looking for a magical strategy that will bring them tons of traffic with little to no work. Or when they see social media as a popularity contest.
Success with social media isn’t about how popular you “look” and it does take work!
However, it’s a lot easier than you think to get traffic whenever you want… if you do it the right way.
Social media is fascinating because it can be used wastefully. It is a social space where people share pictures of their breakfast, after all. It’s a place where people share their ups and downs. Their boring days and their drama filled days. It’s very easy to lose yourself in social media for an entire day with nothing to show for it. That’s part of the reason why some business people suggest that social media “doesn’t work.” We’ll talk about that more in depth in the next section.
Stop thinking about social media as a place to waste time. Instead, think about its possibilities. You want traffic. Facebook, Twitter, Pinterest, and LinkedIn have a ton of traffic. People from all walks of life and interests visit those sites religiously. Sometimes for pleasure, sometimes to solve a problem or find something they want. Sometimes they use it to keep track of the sites and business they already know and love (this is powerful).
Your job is to tap into the traffic that already exists and funnel it to your own site. You want to build a great relationship with people who will be interested in your product or service. There are many businesses using social media the right way and many using it the wrong way.
This guide will show you how to do it the right way. You don’t have to spend a ton of money (or any money, really) on driving traffic to your website. You can use the traffic that already exists. Push aside the other social media strategies you may have tried in the past – it’s time for a streamlined strategy that works.
Why People Think Social Traffic Doesn’t Work
First, let’s talk about why people think social traffic doesn’t work. There are three main reasons why this is the case:
- They waste time
- They come on too strong
- They don’t target their strategy
- They make popularity the end goal
Social media can be a giant waste of time. There is always something there to distract you. You can log in to Facebook and spend hours reading updates, visiting groups, and following the links people share. If you’ve ever tried to use social media but found yourself with nothing to show for it at the end of the day, this is the category you fall into. It’s not always your fault – you may have been following a poor strategy or were trying to figure it out on your own.
It surprises many people, but the recommendation is to spend no more than an hour or so on social media traffic strategies per day.
Sometimes you will spend more time on it, such as when you’re setting your profiles up, but never an entire day. Once you have things going, the traffic will start to funnel in almost on autopilot (and there are methods we’ll share later on about how to make that easier).
Coming On Too Strong
Have you ever logged onto Facebook to find that someone has invited you to an event, which is only a thinly disguised sales pitch? Or maybe they’ve loaded a photo designed to sell and tagged you in it. Perhaps they go as far as to spam your wall with their sales pitch. Or they send you canned messages begging you to buy from them. Or perhaps you’ve started rolling your eyes at Twitter, where people tweet endless messages selling their product or service. It’s easy to declare that social media is worthless when so many people are using these horrible strategies.
The people who do this are totally lacking in the most important thing for making sales – building a relationship. You have to build a relationship with the people you hope will visit your website. A solid relationship with give and take will ensure your traffic and sales skyrocket. Spamming people on social media and doing things like getting fake likes and follows will get you nowhere.
Lacking Focus and Strategy
You know you need to build relationships to get the right kind of site visitors, but how? Should you target everyone on Twitter or is there a certain group you should target?
Consider this – you can send 100 untargeted visitors to your website without benefiting at all.
You can send 10 targeted visitors to your website and get 7 email sign ups and 3 sales.
The title of this product references “massive” traffic, but the real goal is to get massive TARGETED traffic. I want you to get a lot of the right kind of traffic.
You need a solid strategy that will get you exactly what you need. Don’t just dive into social media without this roadmap in front of you.
Defining Success by Popularity
Lastly, it’s important not to define your success on social media purely by how popular you look. Some pages might have a million likes, get thousands of shares and comments for each post, but have nothing to show for it.
Popularity is great, as it means there’s more chance of getting your website/ product seen by more people. However, it’s only when you have a plan to send those people to your website, where they can become buyers, that you’ll see your social media efforts start to pay off!
You’re going to drive traffic to your website using social media. But, how? And what will people find when they land on your website? How are you going to make sales?
This blueprint is designed to be easy to follow, so let’s start with an overview before we dig in:
Step 1: Set your goal: Figure out what you really want out of this. You don’t want traffic for the sake of having traffic. You want traffic to make more sales or get more clients. What do you want to achieve, and by when?
- Step 2: Set your website up to achieve your goal: Most websites should focus on getting sign ups to an email list. Focus on relationship building and giving the reader what they want. This will be different depending on what you’re trying to sell.
- Step 3: Set your social media profiles up: These should all reflect your website, business, and online persona. Make sure you keep your branding consistent across all profiles.
- Step 4: Tailor your plan to the specific network you’re using: The major social networks each have their own “personality” and there is a way to approach each. Use them the right way and you’ll start to get the highly targeted traffic you need.
- Step 5: Build relationships and make sales: Build relationships through social media, on your website, and through your list and make more sales
Are you starting to feel excited about this strategy? It’s really going to set you up for success.
The beautiful thing is that if Twitter, Facebook, LinkedIn, or Pinterest ever go belly up (and even if they all do) your business is totally safe. You’re using these social media sites as a means to an end – getting all the traffic to your own email list will set you up for success forever.
What Is Your Goal?
It’s impossible to get anywhere in business if you don’t know where you’re going or what you’re doing. It’s one thing to say that you want, “a lot of traffic.” It’s another thing to know how much traffic you want, what you want to do with that traffic, and your timeline for accomplishing it all.
The most successful people in the world set very specific and actionable goals – it’s part of how they get to where they want to go. Sure, you can succeed to some degree if you set out without goals, but you’ll achieve more if you do set them.
Ideas to Get You Started
The following questions are good places to start when it comes to setting your social media traffic goal:
- Why do you want traffic? Think about your end goal.
- How big do you want your list to be?
- How much traffic do you want from each social media site?
- How much money do you want to make from the traffic you receive?
You don’t have to consider everything on this list – but it can certainly help.
Try to think of your own goal setting questions too. The point here is that you have something to strive for and that you have a very clear and detailed picture of where you’re going. Once you know where you’re going, you’ll naturally start to take steps to get there.
Remember, your goals can and will change over time. That’s because you’ll be tracking your results, and tweaking what you do. Once you reach a certain milestone, you’ll find ways to tweak your strategy to reach an even bigger one!
It’s All About Relationships
This book focuses on getting a ton of traffic through social media. But, that’s not the most important part of this strategy. The most important part is building a relationship with a variety of people in your niche and making more sales than you’re making right now.
There are so many books on the market that tell you how to get traffic through social media – and many of these are focused on getting in and out as quickly as possible. However, if you put in effort over the long term – effort to constantly provide value to your fans – you’ll see much better results.
As mentioned earlier, it’s far better to have 100 targeted visitors than it is to have several thousand untargeted visitors. It’s not all about getting great traffic, it’s also about knowing what to do with it. The two can’t be separated – if they could, buying leads and hits to your website would work like gangbusters. We all know those things don’t work. That’s why it’s important to pay attention when we talk about relationships.
Understanding the Needs and Wants of Your Market
You need to think about what people need and want before you start to drive traffic.
Consider the people and businesses you follow on social media. You follow people because you are interested in what they have to say, or you already have a relationship with them. You follow businesses because they are sharing things with you, giving you advice, entertaining you, or are intriguing to you in some other way.
You don’t follow companies just because they sell things. It’s not worth your limited time to waste your energy that way. There is a give and take there. You are getting something (either tangible or not) in exchange for following them.
What Makes You Worth Following?
Why should people follow you or your company? You’re a little bit biased, so try to put yourself in your readers’ shoes.
People will follow you because you share information, give them something, are entertaining, or are intriguing in some way- the exact reasons you follow the companies you follow! Consider this as you start your social media traffic experiment.
You can’t just link to your sales page and expect to succeed. You need to give people good reasons to follow you… and good reasons to click over to your website.
That’s right – it’s never going to be enough to get a ton of followers on your social media accounts. That won’t serve you at all if you can’t get them to click over to your website. That’s why you need to think of an awesome, free incentive to get people to visit.
One good idea is to attach that free incentive to an email autoresponder opt in so you can contact those who visit your site whenever you’d like. It’s automated, but it’s still providing excellent value to your website visitors.
It can be hard to figure out what you should give away and how you can build a relationship that is going to lead to sales. Let’s talk about that before we dive into the different social media websites.
What Should You Give Away for Free?
People love free stuff. Many people use social media to send people directly to their sales page. That can convert okay, but it’s never going to do as much for you as sending people to a squeeze page where they opt in for your email list. The lifetime value of each customer skyrockets when you have them on an email list.
The problem is that no one signs up for an email list just for the heck of it. People are very wary of giving away their email address! People sign up because they are getting something in return. What can you give your readers? The answer depends on what you’re selling or promoting.
Fostering a Great Relationship
Giving away free stuff works great for getting people on your list. But what do you do with them once they are there? You can’t just send out a ton of sales messages and expect to make sales. You should send out great content mixed in with the sales messages.
Be personable in your messages. Share what is going on in your life. Continue giving them information they can use to make their lives better.
When you do sell or promote something, make sure it is something that really fits them. Make sure it’s something you would promote even if you weren’t going to earn a dime. That kind of sincerity will really shine through.
It can really benefit you to study a bit of copywriting and learn how to write great autoresponder messages. It’s a combination of being friendly (write the emails as if you were writing a friend), sharing information, and presenting the product as the only answer to what they need or want.
Setting Up Your Website
You are going to funnel all of your social media traffic to your website, where you’ll have your opt in form and your freebie.
This guide won’t go into all the ins and outs of setting up a website. Instead, we’ll focus on the elements that are going to be important to your social media traffic strategy, and that starts with a “squeeze page”.
Setting Up Your Squeeze Page
What is a squeeze page? It’s a page with enticing text offering a freebie. It only includes the enticing text (focused on the benefits of your freebie) and the opt in form.
People will want to get to know you after they sign up (and sometimes before they sign up). I suggest you set up a WordPress blog where you can share information. You can become an authority in your niche as a blogger.
However, if you’re only just getting started, it’s fine to begin just with a squeeze page and think about the blogging thing later. Tools like OptimizePress and LeadPages make this extra easy!
We’re not going to focus on site building or blogging because there are some great resources on those things already. Now it’s time to really focus in on the social media part of all this.
Setting Up Your Social Media Accounts
Now that you’ve thought about your goals, your free offer and how you’re going to connect with your visitors, it’s time to actually get set up on social media!
Choosing Which Social Networks to Use
There are a lot of social networks out there. Although most businesses would love to have a massive fan base on each and every one of them, it’s not a good idea to try to achieve that right away. Why? Because it’s way too time consuming!
Remember this: it’s better to be active and consistent on just one social network than it is to sign up to all of them and post inconsistently!
Keep Your Name and Branding the Same
As you set up your social media profiles, make sure you choose similar names across the board. Creating these social media profiles is a way of branding yourself. You don’t want to confuse people by using your personal name on one profile and your business’ name on another. Keep it consistent! Ideally, the name or title you choose to brand should be used on your website as well.
Also, it’s a good idea to hire someone to create graphics for you to use on your website and on your profiles. You’ll need a Facebook cover, a Twitter Background, a website header and a profile picture to use on all sites.
Tip: Use Fiverr to outsource these super cheap!
Facebook is a powerhouse. It has moved beyond its roots as a way to keep up with friends and family. Businesses can do very well on Facebook these days – especially if you make sure your page is “the place” to be for keeping up with information on a niche or product.
Setting Up Your Page
There are Facebook profiles and Facebook pages. You are going to sign up for a Facebook page. Start here: https://www.facebook.com/pages/create/?ref_type=logout_gear
Be sure to put your page in the right category. Be descriptive with your name. If your name is Steve Smith and you are an author, create a page that is titled “Steve Smith – Murder Mystery Author.” If you promote web hosting, create a page that is title “Mary Smith – Webhosting for Newbies.”
You want to have a specific page title because you can comment on other pages as your page. If you comment as “Steve Smith” you won’t get much notice. But if people see “Murder Mystery Author” and they are really into murder mysteries, they’ll click over to see what is on your page.
Note that your page’s name can be slightly different than the URL you choose. Keep it as consistent as you can, though.
Go ahead and play around with setting your Facebook page up. Insert your profile picture and cover. Write your short and detailed description.
Decide What to Post
You can start posting right away, but it helps to consider the kind of content you’re going to post, and when to post it.
Search for pages that are in a similar niche to your own.
Like those pages and get a feel for the things they post each day. Evaluate these pages to start to develop your own Facebook strategy.
- How many “Likes” they have
- How often they post
- How often they share their own website or promote products
- What they promote (if anything)
- Which pages they tend to share content from
- How engaged their fans are
The point is to reverse engineer what the most popular sites in your niche are doing. You can get some excellent clues when you do that.
How to Get People to Like Your Page
You now have a pretty good idea of what shape your page should take. You know that your goal is to drive traffic from Facebook to your page. How can you do that? This is a slow and steady strategy… but that doesn’t mean you can’t get some “likes” right away.
As a word of warning, please don’t fall prey to buying “likes.” People who are paid to like your page will never be engaged. Most of those bought likes are full of fake accounts anyway. That’s not going to get you anywhere. However, it is true that likes attract more likes – it’s fine to ask friends and family members to like your page to give you a running start.
Here are some of the best ways to get likes that can convert into great traffic for you:
- Post on related pages: be helpful and allow others to get to know you
- Buy ads: Facebook ads can be super targeted… when done right, they don’t have to be that expensive
- Share on your other networks
- Create ‘shareable’ content
There are a ton of different ways to get Facebook likes. These are four of the best.
Post on Related Pages
This is probably the most fun strategy because it gives you free traffic that you can get right on Facebook.
You’re going to find pages that are very closely related to your own. Search for the most highly trafficked, most active pages in your niche. Look for opportunities to add your thoughts and wow the audience.
You should never, ever, spam the pages with links to your site or Facebook page! The beauty of including your “specialty” or USP in your Facebook page’s name is that it will show up automatically as the page that left the comment. Be yourself and build relationships and you’ll start to get people clicking through to your page.
Try to “rub elbows” with the owners of related pages so they will Like your page. It will show up on their profile and give you more exposure.
Don’t choose this strategy if you’re totally strapped for cash. But, if you have some money to play around with (it doesn’t have to be very much – try $100 or so to start) you can start to get some great Likes to your page.
The beauty of Facebook ads is that you can make them incredibly targeted – even more so than Google Adwords. Try to set up an ad just to see how it works – you don’t have to go through with it until you’re ready. The hands on approach will give you the best education.
The trick is to target as much as possible, create ads that are enticing (you can note your freebie giveaway), and that act as the start to a great relationship. Monitor your ads frequently at first and set limits so you don’t overspend with no return. It can be hard at first because you won’t be sure what you’re making until people are on your list and you’re actively promoting.
Share on Your Other Networks
If you have any sort of related online presence, now is the time to link to your Facebook page. You can do this on forums you’re a member of, other social media sites, from your personal Facebook page, through friends and business partners, through email lists you already have, and so on.
People who are already familiar with you are likely to give you a boost as you get started. Again, the more targeted they are, the better.
Create Shareable Content
Some of the best Facebook pages really take off because they always have shareable content. Try to create graphics and quotes related to your niche that people will like to share on their own Facebook pages.
Find quotes, come up with your own quotes, find interesting facts and statistics, find interesting stories, find great pictures or graphics…anything that will really stand out and make people take a moment to share what you have. If you have a lot of this shareable content you’ll get a lot of Likes as well.
If you’re stuck on what to create, take a look at the most popular pages in your niche. What are they creating and sharing? Note that they tend to brand their images to link back to their Facebook page. The goal is to get your stuff to catch on so people do some “free advertising” for your page.
It’s often the case that people hang out with others with similar interests – it’s like getting people to willingly do your social media promotion. Keep at it even if your first attempt doesn’t take off. It’s definitely worth it.
Funnel That Facebook Traffic
It’s great to get a lot of Likes to your Facebook page. However, always make sure your readers are engaged and that you are building relationships with them. Funnel them to your website and on your email list with your free giveaway.
Here are some tips for doing that:
- Occasionally, in between your fun and informative posts, link to your squeeze page so fans know where to get their free gift.
- Install a tab that links directly to your squeeze page.
- Whenever you post a new blog post, always share it on your Facebook page. Then, when people click through to read it, they’ll see the free offer on your website.
Twitter is great because it’s so of-the-minute. It’s incredibly active, constantly updated, and everyone is a member. People love to share their interests and entertain themselves on Twitter. That can turn into great traffic for you.
However, Twitter might be even more of a challenge for you than Facebook, simply because it can seem so hard to capture anyone’s attention. Your tweet disappears from people’s feeds in the blink of an eye. That’s why it’s more important than ever that you have a solid strategy.
Twitter is a great place to initially capture people’s attention. You can rub elbows with heavy hitters in your niche and get to know some of your future readers and customers.
Here are the main things you should be doing with Twitter to get great traffic:
- Get to know leaders in your niche
- Get to know those who are very active in your niche
- Make use of Twitter search and hashtags
- Tweet, Retweet, and Private Message
Get to Know Leaders in Your Niche
Getting the attention of current leaders is the best way to put yourself in the limelight. There are bound to be leaders who have hundreds or thousands of followers. They are popular because they always have the latest information, the best deals, interact the most – whatever. Get to know these leaders (don’t think of them as competition) and you just might see your own popularity skyrocket.
You really have to think outside the box here. If you “meet” someone on Twitter that has a huge email list and a very active blog, you’ll be in prime position to enter into a joint venture agreement with them. Or maybe they will retweet you and you’ll get dozens of followers in an instant. Or maybe you’ll learn their strategy from the inside – reverse engineering their success and learning the tricks of the trade. That is how people become successful, and Twitter is one of the fastest ways to do it.
Retweet people you look up to or aspire to be like. Respond to questions or polls they put out there. Make sure they see your name in a few different places and then you can consider contacting them directly.
Get to Know Those Who Are Very Active in Your Niche
It’s great to get to know the leaders… but only because they are going to lead you to the followers. You can find and interact with people who are very active in your niche or are heavily interested in your line of business.
One of the best ways to get people to follow you on Twitter is to follow them first. Follow those who follow popular brands or people in your niche. Many will follow you back–particularly if you’re tweeting interesting things.
Many users also make lists of other users. These are nicely categorized so you can follow those in related lists. You can also make lists of your own and add active users to them– they’ll take notice. You’ll start to build a real following as you interact with people.
Spend time building your Twitter following every day. You can schedule interesting tweets using tools like HootSuite so you get great visibility without being tied down to Twitter all the time.
Make Use of Twitter Search and Hashtags
Knowledge is power. Keep up with the popular discussions, memes, ideas, people, brands, and products in your niche by using Twitter’s search engine. Search for and use hashtags for an instant way to connect with others and expand your reach.
Also make sure to use Twitter hashtags in your posts. That way, it’ll be easier for you to keep track of people retweeting you, and your tweets will show up when people search for things that interest them.
Tweet, Retweet, and Private Message
Twitter is a place to develop relationships. You can’t just tweet randomly all day without reading others’ tweets or interacting at all. It’s definitely worth your while to retweet others and answer questions they ask of their followers.
You’ll start to feel like you have the start of a good relationship with some of those you follow after you start interacting with them. Wait for the right time to send them a private message if you have interest in a joint venture or have an opportunity for them. Treat this as you would any business relationship – no spamming and no annoying.
Link to Your Website
You can’t just post links to your website or squeeze page all the time, because that will get annoying and no one will follow you. But, you should definitely talk about what you’re working on and drop in links to your squeeze page (with the free offer) every so often. You’ll get a much better response if you make a habit of sharing great information and caring about what they are doing too.
The people who say “Twitter doesn’t work” are saying that because they don’t take the time to build relationships – many of them build profiles of fake and untargeted follows. Do it this way instead and you’ll have a much better experience.
Facebook and Twitter are undoubtedly the “big two” social networks. However, you might choose to focus on a different network depending on where your audience tends to hang out. Here are a few ideas on how best to use them:
Using Pinterest to the Fullest
Pinterest is best for business where images play an important role – for example the food and craft industries. It’s a great place for sharing photographs, product pictures, graphics with quotes on them, and so on.
If you post a lot of useful images on your site, make sure you install a plugin that makes it easy for visitors to “pin” that image to Pinterest. And make sure to pin your own images too!
Use Pinterest’s search engine to see if others are posting images related to your niche. Is there active interest on the site? If there is, reverse engineer the strategy that’s behind the most successful images. Having an image go viral on Pinterest is a nice way to get extra traffic. Just make sure what you attempt to share has an audience on the site or you’ll be wasting your time!
A Solid LinkedIn Strategy
LinkedIn is often overlooked as a strategy for marketers. Like Pinterest, LinkedIn is really only good for certain types of promotions. It works very well for business-to-business promotions, for instance.
As with anything in social media, you have to go where your audience is hanging out. Search for groups in your niche on LinkedIn. If there aren’t any active groups, you may want to steer clear of using this for promotion. If there are active groups, there is definitely room for you to get some great traffic from LinkedIn.
First, create a profile for yourself: fill out all the details, including your picture, business information, and finding connections you already know. Make sure your profile is professional looking, and be sure to link to your squeeze page.
Next, join groups related to your niche. Start to interact with people in these groups– they’ll check out your profile. You can even create your own groups to be seen as a leader in your niche.
Then share a lot of free information in your updates. You can use sites like SlideShare to share interactive information. You can even connect your Twitter and Facebook to cross your traffic– the more people get to know you, the more likely they are to buy from you.
Use Google Plus to Boost Your Website
You can apply many of the Facebook tips to your Google Plus page, but there’s something else you also want to do – link your Google Plus account to your blog.
Ever seen those search results that show up with the author’s avatar next to the article excerpt?
Here’s an example:
These results are way more eye-catching than standard Google results, and that’s all thanks to linking their profiles to Google Plus.
For more info, see Google’s help page: https://plus.google.com/authorship
This is What “Massive Traffic” Is Really All About
Getting massive traffic can feel like pulling teeth sometimes, and that’s because most marketers go about it the wrong way. You can’t expect to join social networks, get fake likes and follows, and spam your link all day long and have it work out for you.
If you build relationships with active, interested people, you’ll get a ton of high converting traffic. And, you don’t just want “hits” to your website – you want income from what that traffic buys. Funnel your traffic to an opt in list so you can use that traffic time and time again.