Learning to create compelling online content is an important way you’ll get to profitability faster when marketing your business online.
It doesn’t matter if you have an online business or a bricks and mortar business, marketing online requires a lot of awesome content at all times.
Blog posts are great, and probably the most common form of content that businesses use to reach out to their customers and build trust before making a sale. However, you shouldn’t stop there. Other types of content can really help to build your brand and, eventually your business.
Sound daunting? It doesn’t need to be. It might help you to learn about the different types of content available to you…
1) Reports & eBooks
Your readers might love your blog posts, but everyone and their dog has a blog these days! This is why it’s a good idea to release reports every now again. Releasing longer form content in this way can really help show your readers that you know your stuff and are keen on providing value.
Reports are usually 7 to 15 pages long. They can be sold on their own, or you can give them away for free to help build your mailing list or simply to show your customers that you care.
If you want to save time, you can even combine several related blog posts into a short report. Reports are simply a more organized way to deliver the information to your readers.
Eventually you can even create longer eBooks to sell to your customers as an additional revenue source. Having several free and paid reports and eBooks on your site helps reinforce your position as an expert in your niche.
Often seen on Youtube.com or other video delivery services and embedded within your blog, a video is a great way to deliver content that needs to have a visual element. You don’t even need to create new videos, either – you can use old blog posts and old content to create video to offer your content in a new way.
Video content can come in handy for all niches, especially if you want to show people how to do something in a more “hands on” way. Not only that, but showing your face on video can help people connect with you on a level that plain text content never will.
3) Case Studies
Case studies are often distributed as a report, but could also make up in-depth blog posts (and can even include video). This type of content is a way to show your readers how others have benefited from your advice by showing people who have succeeded using the advice you recommend.
Often times, your successful readers and customers will create the content for you in exchange for the publicity you give them by sharing it with your readers!
Alternatively, you can present case studies of you using certain information to help promote products as an affiliate. Nothing promotes trust more than a well-written case study!
4) Infographics & Images
Infographics offer highly visual representations of information gleaned from research or other knowledge. They can be a great way to showcase normally boring numbers and stats in a visual way with beautiful graphics and few words. And statistics show that people love to share infographics via social media!
But don’t stop there – make sure you’re using some sort of image in any piece of content you publish. Images help break up long chunks of text (which is important if you want people to actually read what you’ve written online). Images are also far more likely to be shared around social media sites.
5) Presentations / Webinars
Using a program like PowerPoint and Slideshare.com you can deliver quality presentations via your blog giving your readers a new way to learn things in a visual way, along with the text. You can even put sound on the slides.
This information doesn’t have to be brand new, either. It’s simply a new way to present what you may have already written. This is great for the kinds of readers who like to learn in a more “step by step” way.
Another idea is to run live webinars, where you give a presentation that people can watch while logged into the presentation software on the internet. Google Hangouts are a simple an inexpensive way to run webinars, and you can record them for future use too!
6) Product Reviews
A great way to add additional content to your blog is to post reviews for any type of product you use whether you purchased the product or someone gave you the product. (You must disclose!)
Think about it – in almost every niche there are certain products and/ or services that can help make things easier for you. For example, if you teach people how to grow roses, then you can review your favorite gardening tools.
If you make it a habit to only review items you’ve really used, and are completely honest you’ll do well with reviews.
NOTE: if you sell your own products, you can also publish customer reviews people have sent you!
7) Curated Content
Content curation is all about discovering the most important content for your readers that you can find across the internet and delivering it from one place for your readers through a series of blurbs describing the content and links to the content.
This is a win-win form of content creation. Your audience will appreciate the one-stop-shop method of finding all the content they need about their topic. You’ll be seen as more of an authority figure in your niche. And you’ll also save time when it comes to creating new content!
Most niches could benefit from step by step tutorials. Take something you do regularly and turn into a simple step by step tutorial for your readers to follow. An example could be how to upload a video to YouTube, or how to prune your outdoor roses.
The benefit of tutorials is that your readers will know that you genuinely want to help them succeed. If you are teaching them how to succeed with the products they buy from you, it’ll also increase the chances that they will come back and buy from you again in future!
You can create tutorials in a number of formats: either record them on videos, or write them out as a document that people can download from your website or read in a blog post.
Eventually, a good library of tutorials could bring you in a nice bit of search engine traffic!
9) Social Media Posts
Don’t forget that posting on social media also counts as content! In fact, there are some businesses and brands that get most of their customers from social media alone!
Think carefully about the kind of content you post to social media: it should be more about your fans than it is about you. For example, instead of constantly bombarding them with links to buy your products, share tips and links you think they will like. Sales will follow if you can be genuinely useful for your fans.
Just don’t overstretch yourself and try to be active on too many social media sites at once!
Last, but not least, remember that every email you send to your readers and customers is an important piece of content. In fact, email is probably more important than any other kind of content you produce!
Once a prospect has signed up to your mailing list, they’re giving you permission to contact them directly. And you want to keep them happy so that they always open every email you send them!
This is why it’s also important to brainstorm content to send to your mailing list. Make sure you don’t just promote your products. Send them links to useful blog posts you’ve found, or tips that you haven’t given to the general public.
Your email list is one of your best assets, so treat your subscribers right and your business is sure to benefit!
Bonus Tip: Recycled Content
One theme you might have noticed throughout this guide is that you can reuse and recycle content you already have! That’s right, you can turn old blog posts into new reports, videos, presentations and more!
Why does this work? The truth is that everyone absorbs information in different ways. While some people might prefer to follow your blog and read every post, others might prefer to watch a tutorial in video form, or download an eBook that they can read on their tablet at their leisure.
Recycling your content will not only save you time, it’ll also ensure that more people get to see your content.
While blog posts are definitely still important, if you can mix it up a bit, you’ll unleash your creativity, which will help you come up with even more content ideas. Along with these types of content you can write many different types of blog posts from “how to” blogs, to news of the day to lists, to interviews. It’s up to you! The types of content you can put on your blog today is really endless. Only your imagination can stand in your way.
For more information feel free to download this free report on how to grow your audience and your brand without breaking your wallet.